When I was in college, everyone loved the Duke Chronicle. It was the thing. Everyone and their momma read it.
But I never thought about it. I didn't know who wrote it or even consider what was going on behind the scenes. If I was smart, what I would have done is joined those nerds, or make my own.
Why? I think this is the perfect ‘starter business’.
You see, most college kids are ‘white belts’ when it comes to entrepreneurship. Yet 99% of them try pulling off ‘black belt’ moves (i.e. trying to create the next OpenAI of Google).
What they should do instead, is target ‘white belt’ business. Like a simple newspaper (think of the Onion, but for your local college).
It’s a great exercise in:
- Learning business operations – you’ll be running a paper biz
- Marketing – i.e. figure out distribution
- Copywriting – i.e. the most important skill to have. Period.
- Leadership – i.e. managing a group of other young hustlers
- Sales – i.e. monetizing the damn thing
I didn’t do it, but I wanna help YOU (if you’re a college hustler) do it.
Btw, this is how Barstool started! Portnoy started a local paper and was physically handing it out to people. Fast forward x years, and it turned into a $500M+ empire.
I think this has that same kind of potential. I'm
