Rule #1 of marketing: “nobody cares about your product, they care about themselves.”

• Your customer = little Mario, not powerful, needs help
• Your product = an item Mario can use 
• The result = big Mario, shooting fireballs and kicking everyone's ass 

What most people do: talk endlessly about yourself / your product.

What to do instead: tell customers how awesome they will be after using your product.

I don't care what you're doing. If you're selling breakfast bars, don't tell me about the granola. Tell me how this bar can save me 20 minutes of time in the mornings by giving me a grab and go breakfast AND I'll lose weight in the process. 

🚨 I REPEAT 🚨 

Nobody cares about your product. In fact, your product is an obstacle. It has a cost, it takes time to learn, it is a necessary evil on the way to them getting what they really want. 

But everybody cares about their own quality of life improving. 

The day you understand this framework, is the day you start learning marketing. 

-Uncle Shaan

That’s all folks. Back again next week. Every Friday, with the One Minute Blog.